Design TipsWhat is Color Psychology?

What is Color Psychology?

A study that aims to determine how color affects our day to day decisions.

 

What is It important?

All colors evoke emotion and feeling in different ways. By using colors strategically, you can make your audience feel a certain way about your brand.

 

BLUE

  1. Stability
  2. Harmony
  3. Peace
  4. Calm
  5. Trust

 

RED

  1. Excitement
  2. Passion
  3. Danger
  4. Energy
  5. Action

 

YELLOW

  1. Happiness
  2. Positivity
  3. Optimism
  4. Summer
  5. Warning

 

GREEN

  1. Growth
  2. Fertility
  3. Health
  4. Generosity
  5. Envy

 

ORANGE

  1. Creativity
  2. Adventure
  3. Enthuasiasm
  4. Success
  5. Balance

 

BLACK & WHITE

  1. Mystery
  2. Power
  3. Elegance
  4. Sophistication
  5. Sadness/Anger